Multivariate Testing

Test limitless web page combinations

Do your visitors respond better to a red headline or a blue headline? Or how about image A versus image B or C? And how about all of the combinations in between?

At WiderFunnel we deploy multivariate testing to answer these questions and refine the performance of your web pages.

What is Multivariate Testing?

While A/B split testing allows you to test dramatically different web page variations against one another, multivariate testing enables you to isolate the specific elements of your web page—like your headline, images, or action buttons, for example – and test dozens (even hundreds) of combinations of them simultaneously.


Your web visitors are randomly selected to see a combination of all the SwapBox variations, and they always see the same variations. Once enough visitors have seen the page and same have converted into leads or customers, we can measure with statistical significance which combination gives you the highest converting web page.

If you have a substantial traffic volume and who have already done some A/B split testing, multivariate testing is an excellent way to continue to increase your conversions.

Get Your Results within 2- 3 Weeks

At WiderFunnel, we know that time is of the essence, so we design our multivariate tests to generate results for you within 2 to 3 weeks.

WiderFunnel’s team of conversion optimization experts creates and runs A/B/n and multivariate tests for you. We deliver website changes that are statistically proven to maximize profit – and your conversion rate lift is guaranteed.

To find out how WiderFunnel can help you increase your conversion rate, contact one of our expert team members:

Chris Formosa

Director of Strategic Partnerships

Contact Chris