Website redesign horror stories – a free black paper download

2 min. read | Last updated: December 12th, 2017

If you’ve ever been through a website redesign, you’ll enjoy our latest whitepaper, which, in the spirit of Halloween, we’re calling our first “black paper.” It’s called “Website Redesign Horror Stories: The Top 9 Nightmares to Vanquish!” and is available as a free download now.

Website Redesign Horror Stories Nightmare black paper
Free black paper download

It details the Top 9 Nightmare scenarios of website redesign projects and how you can avoid them permanently with Evolutionary Site Redesign, plus how successful marketers have gotten 40%+ conversion rate lift from the new redesign process. You’ll never want to do a Revolutionary Site Redesign again!

We realized that, although we hear repeatedly from marketers about their horrible website redesign experiences, they’re often not widely shared. It’s so common to hear of the over-budget, late-delivery, and post-redesign conversion rate drops, that it’s become predictable.

Most marketers are not comfortable sharing their experiences publicly to avoid awkward situations at the office. But we, as impartial observers, can share the themes to help you avoid their situations.

Our first story comes from Josh Braaten of Collegis Education in Minneapolis. His story begins optimistically,

Josh BraatenI was once working with a client who was going through a complete rebrand – everything from their logo to their homepage changed. The team was focused on creating a beautiful new identity, and everyone was convinced that the new branding and associated homepage would help take the brand to a new level…

Find out what happened: Download the free black paper

Do you have your own horror story? Add a comment!


Chris Goward

Founder & CEO

Discover how your experimentation program stacks up!

Benchmark your experimentation maturity with our new 7-minute maturity assessment and get proven strategies to develop an insight-driving growth machine.

Get started