How our Mixed-Method Experimentation approach works

We combine multiple methods to “triangulate on the truth”, resulting in new insights and high-confidence decision-making. The result is a new understanding of your customers, continuously improved customer experience, and ever-increasing conversion rates and revenue.


For example, basic onsite polls aren’t very useful on their own. But, combining them with Widerfunnel’s qualitative services, such as MotivationLab®, can reveal the emotional context and shoppers’ emotional archetypes behind poll findings. These rich insights are then fed into powerful A/B test hypotheses that represent solutions designed with a psychological foundation.

Widerfunnel designs and implements ongoing experimentation programs using various methods that triangulate toward an ever-improving understanding of customers.

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At Widerfunnel, we solve business problems by providing surprising insights that release the hidden growth potential of your brand.

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