CONVERSION-CENTERED DESIGN

Design high-converting experiences
from the start

Tap into a decade of experimentation results

Many websites are designed to look good rather than focusing on functionality and experiences that convert. Widerfunnel’s test library demonstrates what 15 years of good UX looks like. We design experiences that guide visitors toward completing specific actions (eg. request a demo, contact us, subscribe, download, buy now) using persuasive design and cognitive biases to increase conversions. And they look great too!

Fix your leaky conversion funnel before you launch

Sometimes it’s not possible to test, but that doesn’t mean that you can’t design a good user experience (UX) from the start. Save on years of iterative UX improvements and developer resources by launching highly converting experiences from the start.

Get quality products to market faster

Increase your go-to-market velocity when you work with a UX design team that has vertical expertise in SaaS, retail, financial services, healthcare and more. Our deep industry knowledge and experience give clients an edge when deploying high-performing B2B, subscription, and eCommerce websites.

Conversion-Centered Design Team

Strategist

A customer experience expert leads your account; creating a tailored experience specific to your unique business needs.

Designer

Our UX/UI designers are trained in conversion and work within your brand guidelines to design user experiences from scratch.

Case Studies

Software
eCommerce

Frontline Solvers

"This engagement with Widerfunnel was far more effective than our own previous conversion optimization efforts – and that was clearly a result of their up-front exploratory research, application of their experience with many previous tests, and their systematic approach..."