Are you still guessing about what motivates your customers?

The great persuaders know that shoppers make decisions emotionally and support their decisions rationally. Unfortunately, traditional research methods can only reveal “what” and “how” people act. It has been impossible for business leaders to understand the emotional “why” behind their customers’ decisions—until now.

Today, understanding your customers’ emotional drivers is not limited to a select few academic researchers. New frameworks allow us to translate the latest behavioral economic research into tools business leaders can use. Together, we apply a rigorous, scientific approach to understanding and designing products and shopping experiences around human emotion and proven behavior patterns.


Gain deeper customer insights with Widerfunnel’s Applied Behavioral Science team

Our expert team will apply our proprietary behavioral science methodologies to illuminate how your customers think, behave, and make decisions—gathering actionable customer data. We combine these insights with behavioral design expertise to create and validate customer-centric solutions for your products,  customer experiences, business models, and communications.

Your team of experts

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Our behavioral scientists know how to uncover the root of your customer motivations.

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Our user researchers reveal your customers’ needs, wants, and pain points and how your product resonates with them.

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Our UX/UI designers are trained in conversion and work within your brand guidelines to design the user experiences.

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Experts in both client and server side development, our developers write custom code to bring your strategy to life.

Contact Us

At Widerfunnel, we solve business problems by providing surprising insights that release the hidden growth potential of your brand.

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