Are you still guessing about what motivates your customers?

The great persuaders know that shoppers make decisions emotionally and support their decisions rationally. Unfortunately, traditional research methods can only reveal “what” and “how” people act. It has been impossible for business leaders to understand the emotional “why” behind their customers’ decisions—until now.

Today, understanding your customers’ emotional drivers is not limited to a select few academic researchers. New frameworks allow us to translate the latest behavioral economic research into tools business leaders can use. Together, we apply a rigorous, scientific approach to understanding and designing products and shopping experiences around human emotion and proven behavior patterns.

WF Team

Deliver exceptional customer experiences that convert

See how DSC, Microsoft, and HP are using behavioural science to illuminate how their customers think, behave, and make decisions (with applied behavioral science).

As the only North American agency with a digital exclusive license for the Limbic Model TM, Widerfunnel has access to proprietary studies that provide insight into the context of your customers’ purchase decisions.

Book a discovery call with our team to learn how to:

  • Avoid costly and disappointing redesigns
  • Create a more predictable pipeline with personalization
  • Identify your customers’ internal motivations to create high
performing offers

Apply for a free 30 min consultation on a page of your e-commerce website.

Book a Consultation

Your team of experts

team member image Behavioral Science Consultant

Our behavioral scientists know how to uncover the root of your customer motivations.

team member image User Researcher

Our user researchers reveal your customers’ needs, wants, and pain points and how your product resonates with them.

team member image Designer

Our UX/UI designers are trained in conversion and work within your brand guidelines to design the user experiences.

team member image Developer

Experts in both client and server side development, our developers write custom code to bring your strategy to life.

Contact Us

At Widerfunnel, we solve business problems by providing surprising insights that release the hidden growth potential of your brand.

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