Are you still guessing about what motivates your customers?
The great persuaders know that shoppers make decisions emotionally and support their decisions rationally. Unfortunately, traditional research methods can only reveal “what” and “how” people act. It has been impossible for business leaders to understand the emotional “why” behind their customers’ decisions—until now.
Today, understanding your customers’ emotional drivers is not limited to a select few academic researchers. New frameworks allow us to translate the latest behavioral economic research into tools business leaders can use. Together, we apply a rigorous, scientific approach to understanding and designing products and shopping experiences around human emotion and proven behavior patterns.
