The Zen Marketer’s Guide to Growth is a tool for marketers who are looking for more than tips and tricks when it comes to growing their business. It is for the marketer who wants to test and validate true insights, who wants to see legitimate ROI, and double revenue year after year.
In 48 pages, it outlines the strategy behind a true marketing optimization program, with case study examples, from the man who has pioneered conversion optimization for leading brands.
About Chris Goward
When companies like Google, IBM, Magento, and 1-800 Flowers want to improve their marketing results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value.
He is the brain behind the LIFT Model® and Infinity Optimization Process™, growth marketing strategies that consistently lift results for leading enterprises. He wrote the best-selling book, “You Should Test That!,” which redefined conversion rate optimization and has spoken at 300+ events globally, showing how to create dramatic business improvements.