The book that redefined conversion optimization

Get a free chapter of You Should Test That! | Published: January 2013

Written by WiderFunnel CEO, Chris Goward, You Should Test That! goes beyond the everyday CRO tips and tricks. It is a methodical look at conversion optimization frameworks put into practice every day by conversion optimization pros to achieve long-term results and insights.

Rated 4.9 out of 5 stars on Amazon

What marketing thought leaders say about it…

author-avinash-kaushik“In 13 chapters, he systematically takes us on a journey from the very first basic steps of testing and experimentation, to making a strong and compelling case for conversion optimization, to the critical sections of prioritization the many opportunities in front of us and executing our experiments.
Buy the book. Be super awesome. Then email Chris and thank him.”

Avinash Kaushik, Author of Web Analytics 2.0, Web Analytics: An Hour A Day

oligardner“I really, really wish I’d written this book — *picture sad face* — it’s the clearest definition of the what, how and why of conversion rate optimization I’ve read. Best of all, it’s a unique approach. After reading about 100 marketing books and only learning one thing from each, it’s exciting to come across a book that makes you smarter after every chapter.”
— Oli Gardner, Co-Founder of Unbounce

neilpatel“If you want to create massive advancements in your business and drive more sales, you have to read You Should Test That!”
— Neil Patel, co-founder of KISSmetrics, Crazy Egg and Quicksprout

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