Discover how Nate Wallingsford — Head of US Marketing Operations & Optimization at The Motley Fool – and his team are leveraging experimentation to uncover massive revenue gains and actionable customer insights. And learn how Nate has worked to gain visibility and create excitement around testing.
Nate is also joined by his WiderFunnel counterpart, Optimization Strategist, James Flory, to discuss:
- How they built a process-oriented experimentation program at The Motley Fool
- How The Motley Fool is leveraging key customer insights generated by the experimentation program
- The state of experimentation at The Motley Fool today: unified across Marketing and Product teams
Nate Wallingsford, Head of US Marketing Operations & Optimization, The Motley Fool | LinkedIn
Nate leads U.S. marketing operations and optimization at The Motley Fool. He works with marketing, tech, editorial, and product teams to accelerate and scale testing across the organization. Prior to this role, Nate drove testing strategy for the acquisition marketing team.
James Flory, WiderFunnel | LinkedIn
James Flory is an Optimization Strategist at WiderFunnel, partnering with leading brands like Direct Energy, H&R Block, weBoost, and The Motley Fool to achieve tangible growth through experimentation. James has expertise in behavioral psychology and personalization, and is a well-loved guest lecturer at several colleges.