Strategic personalization: Better process, better insights, better sales

61-minute video | Presenters: Chris Goward & Hudson Arnold | Published: January 2017

Reading Time: 2 minutes

Today, the best marketing tools are making it easier and easier to do personalization.

But what too many marketers are missing is the strategy behind personalization.

In this webinar, optimization thought-leader, Chris Goward, teams up with Optimizely Strategy Consultant, Hudson Arnold, to show you how strategic thinking, thoughtful experimentation, and a powerful tool can deliver the most effective personalized experience for your users.

You’ll learn:

  • How experimentation and personalization work together to provide validated, customized user experiences
  • Frameworks and processes that will enable you to leverage personalization as a powerful user motivator
  • How you can leverage Optimizely X to implement a proven personalization strategy

Your Presenters

Chris GowardChris Goward, Founder and CEO, WiderFunnel | @chrisgoward
Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brains behind the LIFT Model® and Infinity Optimization Process™. He builds winning conversion optimization strategies that consistently lift results for leading companies such as Google, Electronic Arts, ebay, Magento, and He wrote the book, You Should Test That! which redefined conversion optimization and has a 5-Star rating on Amazon.

Hudson ArnoldHudson Arnold, Strategy Consultant, Optimizely | @hudson_arnold
Passionate about UX, analytics, project management, and technology, Hudson is recognized as a thought leader for his work developing cutting-edge personalization and experimentation strategy for Optimizely’s customers and partners. He can be found consuming food, wine, and music with his friends on his time off.