Every marketer today ‘knows’ the importance of the mobile shopping experience. Americans spend more time on mobile devices than any other. But marketers are still failing (miserably) to meet their users’ needs on mobile.
In this free guide, you’ll learn:
- How to understand and leverage your user’s mobile context in your mobile experience
- The 4 mobile usability challenges you just cannot ignore
- How to optimize your mobile site for your user’s mobile needs with case study examples