The Complete Guide to Creating an Emotionally Resonant Customer Experience

A 22-page resource | Published: October 2018

From when a visitor first lands in your experience, all the way through your checkout flow, you want your customers to think: “this brand really gets me.”

That’s because your success lies in creating a delightful digital experience that your customer wants to return to – again and again – over any of your competitors.

But how do you do that?

In this 22-page guide, jam-packed with scientific theory and real-world examples, you will learn:

  • How emotion and personality drive your shoppers to make buying decisions
  • How to make emotional connections with your customers throughout your funnel
  • How to validate insights about your customer’s emotional states and contexts through experimentation