From when a visitor first lands in your experience, all the way through your checkout flow, you want your customers to think: “this brand really gets me.”
That’s because your success lies in creating a delightful digital experience that your customer wants to return to – again and again – over any of your competitors.
But how do you do that?
In this 22-page guide, jam-packed with scientific theory and real-world examples, you will learn:
- How emotion and personality drive your shoppers to make buying decisions
- How to make emotional connections with your customers throughout your funnel
- How to validate insights about your customer’s emotional states and contexts through experimentation