Scaling Experimentation: The 5 Key Pillars of Maturity

46 minute video | Presenter: Nick So | Published: May 2018

On-demand webinar for marketers looking to scale their experimentation program.

Go behind the curtain with WiderFunnel’s Director of Strategy, Nick So, as he shares exclusive learnings from his experience building successful experimentation programs for companies like HP, Asics, Magento, and IBM. In this on-demand webinar, you’ll get an insider look at the frameworks and strategies that WiderFunnel developed to help clients scale experimentation and accelerate through the phases of maturity.

Nick also shares key insights from the “State of Experimentation Maturity 2018” original research report and actionable strategies to set your company up for experimentation success: culturally, organizationally, and with a winning process.

Your Presenter

Nick So, Director of Strategy at WiderFunnelNick So, Director of Strategy, WiderFunnel |  @sonickwf
As Director of Strategy, Nick So oversees the team dedicated to the ideation, design, development, and execution of experiments for WiderFunnel’s clients. Nick also leads the optimization research and strategy for several of WiderFunnel’s Fortune 500 clients, designing evidence-based experiments to accelerate growth. Nick is an expert on customer experience and organizational experimentation culture, and has spoken at several conferences, including eduWeb and eCommerce Summit Dallas.