The optimization champion’s handbook

34-page guide | Published: August 2016

What is the ultimate purpose of your marketing?

If it isn’t to create profitable customers, your career is at risk.

You have an opportunity today to become your company’s conversion champion. With the right optimization program, you can dramatically increase the value of each marketing strategy you invest in.

In the guide, you will learn from conversion optimization pioneer, Chris Goward, how to champion the growth marketing strategy that will generate more qualified leads and profitable customers for your business.

You’ll learn:

  • How to develop a data-driven culture at your company
  • How to get executive buy-in for for conversion optimization
  • 9 techniques to becoming a future-proof optimization champion