How to optimize your digital experiences using the LIFT Model

3-page workbook | Published: February 2018

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The Lift Model® is the world’s leading framework for analyzing your digital experiences from the perspective of your page visitor, based on 6 conversion factors: Value Proposition, Urgency, Relevance, Clarity, Anxiety, and Distraction.

You can use the LIFT Model to identify issues and opportunities within your online experiences that you can then use to create testing hypotheses and to design experiments.

In this 3-page workbook, you’ll:

  • See how WiderFunnel Strategists analyze a real-world digital experience using the LIFT Model.
  • Learn the LIFT Model framework for analyzing your own digital experience through probing questions about the 6 conversion factors.
  • Conduct an analysis of your digital experiences to take your optimization program to the next level.