Is your optimization program discovering and testing the best ideas?
You may be thinking “What’s an optimization program?”
Optimization isn’t just a project or tactic. It’s more than running ad hoc A/B tests on your website. The industry is maturing quickly. It’s time to put some serious effort into building a real optimization program at your company.
In this comprehensive guide, you’ll learn:
- The in’s and out’s of the optimization processes and frameworks used at WiderFunnel
- How to discover your unique value proposition
- How to identify conversion barriers, prioritize experiments, and grow your optimization program
Use this guide to build a well-oiled conversion optimization machine that will deliver both growth and insights for your company.