How are you tracking your marketing experiments?
More importantly, how are you tracking your learnings from each experiment for future hypothesis development?
These two questions are essential in creating a thriving experimentation program. Because a working and accessible test archive ensures that you are building off of past insights. Not repeating the same tests over and over and over.
Use this handy worksheet to audit your internal processes to determine where, why, how, and who has access to your past tests and insights to ensure your experimentation program’s future success.