Enterprise Innovation: How HP Instant Ink Successfully Launched a Disruptor Brand

60 minute video & slides | Published: July 2020

On-demand webinar

As an innovation center within HP, the Instant Ink team relies on an experimentation-led product strategy to validate business decisions. But, the path to success within a large enterprise was not obvious. What they learned in their “intrapreneurship” journey can be a guidebook for any champion of change within large companies.

Since 2007, experimentation thought-leader Chris Goward has been scaling experimentation programs for innovators within large companies. In this session, he’ll join Anthony Napolitano, Vice President and General Manager at HP, to share insights and real-world examples that you can adopt in your organization.

Watch this webinar to find out how you can create an agile, digital-first, customer-obsessed program that drives both product innovation and optimization.

You’ll walk away with:

  • A first-hand account of the most important insights behind their rapid-cycle experimentation program.
  • A framework for identifying the gaps that are holding back your experimentation.
  • How to level-up your customer insights using proven examples and success stories.

Featured experts

Anthony Napolitano, Vice President & General Manager, Consumer Print Services & Solutions, HP Inc |  @Anthony Napolitano
Anthony has spent the majority of his career leading and profitably scaling new businesses at HP. As the Vice President and General Manager of HP’s Consumer Print Services & Solutions, Anthony is leading HP’s business transformation from purely transactional to service based. He oversees the global strategy, P&L accountability, and growing the award-winning HP Instant Ink subscription service.

Chris Goward, Founder & CEO, Widerfunnel |  @Chris Goward
When companies like Envoy, HP Instant Ink, Microsoft, The Motley Fool and Dollar Shave Club want to improve their growth, they call Chris Goward. Chris founded Widerfunnel with the belief that great customer experiences should be continuously tested to prove their value. He is the brain behind the popular LIFT Model® and Infinity Experimentation Process®, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally.