Sell better: How to optimize your marketing for emotional relevance

47-minute video | Presenters: Chris Goward & Matt Wright | Published: November 2017

In this recording, Chris Goward, and WiderFunnel UX Research Manager, Matt Wright, will show you how to leverage revolutionary frameworks to uncover the “why” behind your shoppers’ buying behavior.

You’ll learn:

  • How to optimize for your shopper’s core emotional drivers, rather than a mouse click
  • How to target your shoppers based on psychographic data, not just demographics and geographics
  • How to create more impactful experiments that uncover insights about your shoppers’ motivations

Your Presenters

Chris GowardChris Goward, Founder and CEO, WiderFunnel | @chrisgoward
Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brains behind the LIFT Model® and Infinity Optimization Process™. He builds winning conversion optimization strategies that consistently lift results for leading companies such as Google, Electronic Arts, ebay, Magento, and He wrote the book, You Should Test That! which redefined conversion optimization and has a 5-Star rating on Amazon.

Matt WrightMatt Wright, UX Research Manager,

As WiderFunnel’s UX Research Manager, Matt Wright leverages his tenacious curiosity to help clients better understand the motivational drivers behind customer segments. He holds a Master of Design degree and heads WiderFunnel’s MotivationLab service to deliver certainty from uncertainty. He is obsessed about understanding what makes customer tick.