Creating delight: How to optimize your e-commerce experience at every customer touch point

25-page ebook | Published: June 2019

What influences your shopper’s decision to buy?

In today’s crowded online marketplace, optimizing your customer experience is essential to building the ongoing brand loyalty that drives success. Sounds easy, but where do you start?

In our newest ebook, we’ve partnered with leading user engagement platform, FullStory, to bring you time-tested best practices for each stage of the e-commerce customer journey.

In this ebook, we’ll cover:

  • What’s happening behind the scenes when your shoppers make buying decisions.
  • The five main touch points in any e-commerce customer journey and what shoppers expect at each stage.
  • Six real life experiments from online brands that improved customer experience and increased conversion.