How to create the most powerful marketing test hypotheses

2-page worksheet | Published: November 2017

The potential for your marketing improvement depends on the strength of your testing hypotheses. A great hypothesis should provide insights whether it is proven, disproved, or its results are inconclusive.

But the way you structure your hypothesis is vital. Taking the time to write your hypotheses correctly will help you ask the right questions, get better results, and avoid wasting traffic on poor test designs.

In this helpful worksheet, we show you what a strong test hypothesis looks like. You will:

  • Practice structuring your hypotheses to drive both conversions and insights.
  • Formulate stronger hypotheses by connecting your ideas to supporting evidence.
  • Question your test ideas from the get-go for better design of experiments.