How to craft a value proposition that will kill the competition

3-page workbook | Published: February 2018

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Are you communicating your most important value proposition? What about your most valuable differentiators?

Too often, organizations focus all their marketing efforts on points of parity: These are elements that are important to your shoppers but that you share with your competitors. Where you should focus are your points of difference: What makes shoppers choose you over the competition?

Use this helpful 3-page workbook to dive into your business context and craft the best value proposition for your organization.

It will help you:

  • Identify your competitors’ strengths and weaknesses so that you know what makes your organization unique.
  • Evaluate your organization’s points of parity, points of difference, and your points of irrelevance.
  • Pinpoint why your customers choose you over the competition to craft an awesome value proposition.