On-demand webinar from CommerceNow 2018.
Companies that have been able to create value with experimentation may find it harder to achieve the big wins that companies newer to optimization are able to uncover. After all, it’s the low-hanging fruit that’s easiest to pick. In this session, optimization pioneer and thought leader, Chris Goward, showed how leading companies are expanding experimentation across teams and technologies, and leveraging customer-centric strategies to mature past the ‘quick wins’ stage of their growth.
“Chris Goward, Founder and CEO, WiderFunnel | @chrisgoward
When companies like Google, EA, Magento, and SAP want to improve their marketing results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the popular LIFT Model® and Infinity Optimization Process™, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally.