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[Research] Driving business growth in the experimentation era

Did you know, that the world’s fast-growth companies have incorporated experimentation into their organization?

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Harnessing the experimentation mindset to drive growth

An impactful experimentation practice is not simply about launching online A/B tests. The companies that are winning are embracing experimentation as a core competency.

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How to optimize your e-commerce website at every customer touchpoint

How do you build an e-commerce experimentation program that results in a delightful customer experience at every touch point, and improved customer lifetime value?

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Creating delight: How to optimize your e-commerce experience at every customer touch point

In our newest ebook, we’ve partnered with leading user engagement platform, FullStory, to bring you time-tested best practices for each stage of the e-commerce customer journey.

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Experimentation as a growth strategy: A conversation with The Motley Fool

Discover how Nate Wallingsford — Head of US Marketing Operations & Optimization at The Motley Fool - and his team are leveraging experimentation to uncover massive revenue gains and actionable customer insights.

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The Complete Guide to Creating an Emotionally Resonant Customer Experience

In this 22-page guide, jam-packed with scientific theory and real-world examples, you will learn how emotion and personality drive your shoppers to make buying decisions, how to make emotional connections with your customers throughout your funnel and much more!

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Widerfunnel Unplugged: Unpacking Experimentation Trends

Are you planning to scale and innovate your organization’s experimentation program in 2019? For the first-ever installment of “WiderFunnel Unplugged”, four of our top experts answered your questions about the potential of experimentation as a business strategy.

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