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Culture of experimentation: How organizational culture can make or break your testing program

Why do some experimentation programs and teams struggle to gain momentum, while others flourish?

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Delivering digital growth with experimentation and personalization

In today's digital world, consumers expect tailored experiences. To achieve this, successful brands are putting experimentation and personalization at the heart of their strategies.

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Emotional strategies tested: Leverage the power of emotion in online customer experiences

Emotion is paramount in customer experience. So, how can you make emotional marketing an effective part of your e-commerce strategy?

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Enterprise Innovation: How HP Instant Ink Successfully Launched a Disruptor Brand

As an innovation center within HP, the Instant Ink team relies on an experimentation-led product strategy to validate business decisions.

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The experimenter’s guide to subscription growth: Proven insights to gain and retain customers

In an increasingly saturated market where 7 out of 10 adults have at least one subscription service, how do you make your service stand out and create brand loyalty?

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[Research] Driving business growth in the experimentation era

Did you know, that the world’s fast-growth companies have incorporated experimentation into their organization?

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Harnessing the experimentation mindset to drive growth

An impactful experimentation practice is not simply about launching online A/B tests. The companies that are winning are embracing experimentation as a core competency.

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