WiderFunnel Launched as Optimizely’s First Certified Partner Agency

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WiderFunnel is Optimizely's first Certified Partner Agency

One big benefit to being a “technology agnostic” conversion optimization agency is that we can find and use the best tools and give unbiased advice.

Unlike tool vendors’ services divisions, WiderFunnel strategists don’t have to make recommendations just to maximize the tool’s latest features. We are free to develop strategies only if they will get the best results.

Tool vendors are best at creating great tools and agencies like WiderFunnel are best at creating effective strategies.

We’ve been impressed with Optimizely’s growth in recent years and their focused strategy. Their founders made a wise decision to concentrate on building the best testing tool they can and partnering for the strategy and test development that their clients need.

WiderFunnel and Optimizely are pleased to announce today that we’ve created a strategic alliance for WiderFunnel to provide services for Optimizely customers.
WiderFunnel is the first company to be recognized by as the Optimizely Certified Partner agency.

As Optimizely’s CEO, Dan Siroker explains it, “Companies are asking for guidance about what to test first and how to develop a plan. That’s where WiderFunnel’s depth of experience adds value.”

We are working with Optimizely to deliver an integrated conversion optimization solution for enterprise and mid-market companies who need to get more profit from their marketing. The combined expertise of our companies gives the best combination of strategy and technology.

As a kickoff for this partnership, we will be co-presenting a webinar on Nov 15, 2012.

Here are the details:

Free Webinar: How Testing with a Strategic Process Lifts Conversions & Revenue

Our webinars fill up fast. You should register now >>

Join Chris Goward, CEO of WiderFunnel and Julio Bermúdez, Senior Account Executive of Optimizely, for an upcoming webinar where you’ll learn how to run strategic tests throughout your website to generate conversion and revenue gains. Find out how to maximize your results by combining Optimizely’s testing tool with a strategic testing process.

Webinar-In-Depth Topics:

  • How to create powerful test hypotheses

  • The words, images and content that generate conversions

  • The LIFT Model: Six conversion factors for success

  • How this strategic testing process doubles your success rate

Date: November 15th, 2012

Time: 10:00am PT / 1:00pm ET

Register now while there’s still space >>


Chris Goward

CEO & Founder


Julio Bermúdez

Senior Account Executive


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