New Conversion Optimization Case Study Posted: From Freemium to Paid

1  | Last updated: June 3rd, 2016

We recently held one of our best-attended webinars, where we presented Zoomerang’s conversion optimization testing results:  on the first Test Round, we generated lift of 81% for Paid Subscriptions and 58% in Revenue.

And now, we have posted the detailed Conversion Optimization case study here.

Zoomerang is the world’s first web-based survey tool. Millions of individuals and thousands of businesses, nonprofits and educational institutions trust Zoomerang to help them make more informed decisions with minimal cost and effort. To stimulate product adoption, Zoomerang offers a Freemium model where the basic service is free of charge, and it charges a fee for advanced features and functionality.

If your business model is also based on offering a free version of your product and then trusting free users convert to paid but you aren’t meeting revenue targets, this detailed conversion optimization case study is for you.

Author

Chris Goward

Founder & CEO

Discover how your experimentation program stacks up!

Benchmark your experimentation maturity with our new 7-minute maturity assessment and get proven strategies to develop an insight-driving growth machine.

Get started