Now that we’ve made the ‘official’ announcement about our appointment by Google to the WOAC program, I can share a little about the training session itself.
I visited the famous Googleplex in Mountain View last week and very much enjoyed meeting the Google folks and the other pioneers in the conversion rate ‘industry’.
One of the things that has impressed me the most about the Google Website Optimizer team is how receptive they have been to our suggestions on ways to improve the product. Tom Leung and I had an in-depth discussion last week about the ways WiderFunnel is using the tool and how we think it can be improved. In fact, some of the issues I raised with Tom several weeks ago are already being addressed and will be released soon. We’re excited that WiderFunnel is already helping Google with beta testing some new features as we speak (although I can’t talk about the details just yet).
I also very much enjoyed meeting with the other WOACs. Robbin Steif of Lunametrics was forward-thinking enough to organize a sushi dinner including myself, the squirrel guys from Conversion Rate Experts and Tim and the gang from ROI Revolution. I think we all found it helpful to learn from each other about how to build the Conversion Optimization industry and specifically how to build a successful consulting business. I found it most interesting to see how each of our organizations has very different core strengths and areas of focus.
I came away feeling optimistic about the growth prospects for the industry and pleased that our unique Kaizen Method planning process and Website Optimizer development feedback will be able to play a key role in the industry’s development.
Thanks again for putting so much effort into organizing a successful event, Tom!
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