We’ve been saying for a long time now that Conversion Optimization is an important tactic to include in your “economic downturn strategy”.
While I think Forbes may be premature in it’s optimism that online advertising will avoid feeling a Recession, it’s our belief that Conversion Optimization at least should be counter-cyclical.
Online marketing is clearly more measurable and accountable than offline and deserves to have an increasing proportion of advertising spend. But that also means that it will get even more competitive and expensive as the large players pour more effort into it. During difficult times you need to spend more time sharpening your axe to increase your competiveness.
Ed note: What’s the best way to sharpen your internet marketing axe? Try Conversion Optimization.
Discover how your experimentation program stacks up!
Benchmark your experimentation maturity with our new 7-minute maturity assessment and get proven strategies to develop an insight-driving growth machine.Get started