Affiliates marketers are some of the best marketers around. Because metrics matter so much, successful Affiliates are brilliant at figuring out what works and what does not – and ruthless at demanding results from vendors.
So we were thrilled when Lemonfree.com, an automobile Search Engine, engaged us to improve their conversions rate. We knew we were in for a challenge, where the client was very knowledgeable; business-savvy; and had already extensively tested the site.
The challenge Lemonfree.com gave us: Improve our Revenue per Visitor.
And so we did – by a whopping 19%!
You can read and download the landing page optimization case study here.
LemonFree.com is unique: they encourage greater transparency than available on dealer-sponsored websites by offering unbiased vehicle and dealer information to vehicle shoppers. The company’s business model is supported by multiple pay-per-click and pay-per-lead revenue sources, including Advertising and Affiliates.
The challenge we were tasked with included understanding LemonFree’s unique business model and coming up with ways of measuring results in the aggregate (this isn’t about one visitor/one click-through but one visitor/many click-throughs).
FREE WEBINAR UPDATE: Learn how implementing a hybrid A/B/n-Multivariate test structure helped to deliver these great results! We will be presenting the LemonFree case study in a live webinar on Wednesday, October 27th, 2010 at 11:00 am Pacific / 2:00 pm Eastern. Register Now!
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