When companies like HP, Microsoft, The Motley Fool and Dollar Shave Club want to improve their marketing results, they call Chris Goward. Chris founded WiderFunnel with the belief that great customer experiences should be continuously tested to prove their value.
He is the brain behind the popular LIFT Model® and Infinity Optimization Process™, growth marketing strategies that consistently lift results for leading enterprises. He wrote the bestselling book, You Should Test That!, which redefined conversion rate optimization and has spoken at 300+ events globally, showing how to create dramatic business improvements.
You’ll find him at:
Twitter: @chrisgoward, @WiderFunnel
Linkedin: Chris Goward, Widerfunnel
Forbes: Author Chris Goward
Lynda training:
- Learning Conversion Rate Optimization course
- Marketing Foundations: Value Proposition Development
- Marketing Foundations: Personalization
Recent media
Recent presentations
Watch Chris Goward co-present with HP’s Gretchen Gary at Opticon 2019.
Here’s a pre-recorded webinar with Chris Goward showing research about how you can adopt the characteristics of the best-performing growth companies.
Social feedback
@chrisgoward thanks for such a great presentation. I feel smarter just being in the same room w you. #awesome pic.twitter.com/bCvlcQ4NoA
— Tina Stock (@tinadstock) October 24, 2017
CRO mastered with the Infinity Optimization Process. A little bit of magic and a whole lot of science. @chrisgoward #awesome #inbound16 pic.twitter.com/5Wcq5XaEsQ
— Makiko Ara (@makikotpm) November 10, 2016
@chrisgoward showing some optimization #awesome-ness at #cjam18 pic.twitter.com/LqFl5YEm0L
— André Morys konversionsKRAFT (@morys) September 25, 2018
Really enjoying this #CRO course by @chrisgoward #ConversionRate #digitalmarketing https://t.co/aFjocRdNPp
— Tony Lopes (@tonylopesdata) March 28, 2019
Got me some cool swag and night time reading. #Awesome stuff- thanks @chrisgoward #mpb2b pic.twitter.com/QigPB3rNru
— Louise Wright (@louise_rm) October 18, 2016
To all graphic designers of shampoo bottles: there’s nothing elegant or clever about illegible type.