Our Leadership Team

From strategists to designers, developers to copywriters, our team is filled with experts. We know business growth and experimentation backwards and forwards.

Chris Goward

Managing Director

James Flory

Director of Experimentation Strategy

Matt Wright

Director, Behavioral Science

Michael St Laurent

Director of Experimentation Strategy & Product Development Lead

Nelson Soh

Director of Finance

Nick So

VP of Delivery

Victoria Petriw

VP of Operations

Stay in the know

Our leaders are regularly sought out to speak at events. Follow us for updates and other industry news.

Do you want to explore your love for experimentation working with amazing enterprise brands? Check out our open positions.

GO Group Digital Leaders

Using its global network and backed by the power of experimentation, the GO Group is an international experimentation consultancy. Comprised of the world's best experimentation experts and equipped with the world's largest database of experimentation tests, the GO Group drives digital transformation for international companies seeking powerful growth. Learn more about GO Group Digital.