On February 13, join Nate Wallingsford—Head of US Marketing Operations & Optimization at The Motley Fool—for a virtual discussion about experimentation at his organization.
Discover how Nate and his team are leveraging experimentation to uncover massive revenue gains and actionable customer insights. And learn how Nate has worked to gain visibility and create excitement around testing.
Nate will also be joined by his WiderFunnel counterpart, Optimization Strategist, James Flory, to discuss:
- How they built a process-oriented experimentation program at The Motley Fool
- How The Motley Fool is leveraging key customer insights generated by the experimentation program
- The state of experimentation at The Motley Fool today: unified across Marketing and Product teams
Who should attend this webinar?
This session is for champions of experimentation who believe that it is the make-or-break strategy for growth, but may be facing internal barriers to testing at scale.