Experimentation as a growth strategy: A conversation with The Motley Fool

Free Panel Webinar | 13th February 2019 | 11am PST / 2pm EST

On February 13, join Nate Wallingsford—Head of US Marketing Operations & Optimization at The Motley Fool—for a virtual discussion about experimentation at his organization.

Discover how Nate and his team are leveraging experimentation to uncover massive revenue gains and actionable customer insights. And learn how Nate has worked to gain visibility and create excitement around testing.

Nate will also be joined by his WiderFunnel counterpart, Optimization Strategist, James Flory, to discuss:

  • How they built a process-oriented experimentation program at The Motley Fool
  • How The Motley Fool is leveraging key customer insights generated by the experimentation program
  • The state of experimentation at The Motley Fool today: unified across Marketing and Product teams

Who should attend this webinar?

This session is for champions of experimentation who believe that it is the make-or-break strategy for growth, but may be facing internal barriers to testing at scale.

The Experts:

James Flory WiderFunnel Optimization StrategistJames Flory, Optimization Strategist, WiderFunnel
James is an idea factory; a creative thinker right out of the box – batteries included. He believes that no question is too big, no insight too small, and that a curious mind should always be rewarded. He rewards our clients every day with new test ideas that uncover insights into their customers and their business.

Nate Wallingsford The Motley FoolNate Wallingsford, Head of US Marketing Operations & Optimization, The Motley Fool
Nate leads U.S. marketing operations and optimization at The Motley Fool. He works with marketing, tech, editorial, and product teams to accelerate and scale testing across the organization. Prior to this role, Nate drove testing strategy for the acquisition marketing team.