[Research] Shopper Behaviour Has Changed: Making Experimentation Work in the COVID-19 Era and Beyond

On demand: 30 minute webinar

How is COVID-19 impacting consumer digital trends – now and in the future? We asked 5,000 consumers about how it is transforming their behavior and what it means for digital marketing strategies.

In this session, Widerfunnel and Kameleoon present the results from our global survey and strategies our clients are using today. Watch this webinar to see how experimentation is central to meeting the challenge of digital marketing in the time of COVID-19 and beyond.

You’ll learn:

  • How consumer behaviors and needs have changed due to the COVID crisis.
  • How companies are shifting priorities to respond to changing customer needs.
  • Advice for executives on how to invest their resources today.
  • Specific examples of how to adapt your customer experiences today to improve conversion, retention, and loyalty.

Featured experts

Jean-René Boidron, President & CEO, Kameleoon |  @Jean-René Boidron
Jean-René Boidron is the President and CEO of Kameleoon. He has over 20 years of international experience in the digital and software industries. In a short span of three years, he has transformed the young start-up – Kameleoon – from a pioneer in online conversion optimization, into the European leader of experimentation and personalization.

Chris Goward, Founder & CEO, Widerfunnel |  @Chris Goward
When companies like Envoy, HP Instant Ink, Microsoft, The Motley Fool and Dollar Shave Club want to improve their growth, they call Chris Goward. Chris founded Widerfunnel with the belief that great customer experiences should be continuously tested to prove their value. He is the brain behind the popular LIFT Model® and Infinity Experimentation Process®, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally.

Michael St. Laurent, Director of Experimentation Strategy & Product Development, Widerfunnel |  @Michael St. Laurent
Michael is an expert in the CRO process. He plays an integral role in creating an efficient framework for the Widerfunnel team and clients to succeed. Inquisitive by nature, he has a passion for delivering A-ha! moments for clients everyday, and is never satisfied until there are no more questions to be answered. When he is not making the internet a better place, Michael can be found relaxing in the sun and writing music.

James Flory, Sr. Experimentation Strategist, Widerfunnel |  @James Flory
James is an idea factory; a creative thinker right out of the box – batteries included. He believes that no question is too big, no insight too small, and that a curious mind should always be rewarded. He rewards our clients every day with new test ideas that uncover insights into their customers and their business.

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