How Disruptors Experiment Faster and Smarter

Featured Experts: Gretchen Gary, Sr. Product Manager, HP and Chris Goward, Founder & CEO, Widerfunnel

As an innovation center within HP, the Instant Ink team relies on an experimentation-led product strategy to challenge and validate business decisions. The experimentation program enriched with choice architecture and Behavioral Science reveals rich customers insights and accelerates their growth.

Since 2007, experimentation thought-leader Chris Goward has been building and scaling experimentation programs for both disruptors and traditional companies. In this keynote session from Opticon19, he’s joined by Gretchen Gary, Senior Product Manager at HP, to share insights and real-world examples from fast-growth disruptors that any organization (including yours!) can profit from.

Watch the full keynote presentation using the form on the right →

You’ll walk away with:

  • A first-hand account from an industry innovator on the most important aspects of their rapid-cycle experimentation program
  • RA framework for identifying the gaps that are holding back your experimentation program
  • How to level-up your customer insights using Behavioral Science and choice architecture


Your Presenters

Gretchen Gary, Senior Product Manager, HP | LinkedIn
Gretchen is an established marketing and product executive with proven success in strategy, brand management, product development, communications and direct marketing. She currently oversees all enrollment funnels for HP Instant Ink, a cloud-based subscription service for inkjet printers and leads the solution definition for future product offers and integrated services.

Chris Goward, Founder & CEO, Widerfunnel |  LinkedIn
When companies like HP, Microsoft, The Motley Fool, and Dollar Shave Club want to improve their growth, they call Chris. Chris founded Widerfunnel with the belief that great customer experiences should be continuously tested to prove their value. He is the brain behind the popular LIFT Model® and Infinity Experimentation Process®, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally.