Driving Business Growth in the Experimentation Era

On Demand Webinar

Today, the world’s fast-growth companies have incorporated experimentation into their organization.

The companies that are winning are embracing experimentation as a core competency. They are using experimentation to drive overall business growth, reduce decision-making risk, and generate deep customer insights.

Watch this webinar to see how decision-makers at leading brands such as Allstate, BMW, Domino’s, Target, and Microsoft use experimentation programs to accelerate business growth. You will learn:

  • The four key factors that are critical to a thriving experimentation practice.
  • Unique statistics and data visualizations that benchmark the characteristics of fast-growth companies against no-growth companies.
  • Learnings and suggestions from experts in the field for how to foster the experimentation mindset.

Who should watch this webinar?

This session is for experimentation champions and decision makers who are looking to build even more impactful strategies to drive business growth and revenue.

  • Get instant access to webinar recording and slides

Featured expert

Chris Goward

Founder and CEO

When companies like HP, Microsoft, The Motley Fool, and Dollar Shave Club want to improve their marketing results, they call Chris Goward. Chris founded Widerfunnel with the belief that marketing agencies should prove their value. He is the brain behind the popular LIFT Model® and Infinity Optimization Process™, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally.

Chris has worked with: