After only a year as a beta version accessible only within Adwords, Google announced this morning that Google Website Optimizer is going out on its own as an independent non-beta product. And they’ve made it easier to use with its own signup form, more resources and a product information blog.
What does GWO do?
In case you’re unfamiliar with the tool, Google Website Optimizer allows website owners and marketers improve website effectiveness by testing which page variations (images, headlines, layout, etc.) persuade the most people to take action.
At WiderFunnel, we’ve been using Website Optimizer since it was in private beta in early 2007 and have used it to improve our clients’ Conversion Rates (or Action Rates) by up to 270%. Let me emphasize that we’re talking about an immediate 270% ROI improvement. So, the tool can do powerful things.
Making the tool even easier
- Signup outside of Adwords. In addition to accessing the tool through AdWords, you can now access it with any Google Account, such as the one they may use for Google Analytics or Gmail.
- Improved multivariate experiment setup. If you’re a do-it-yourselfer, the instructions for tagging your pages have now been improved.
- More resources. They launched a new website last night that has more educational information. Check out our Tourism BC case study under “Success Stories”.
- New Website Optimizer product blog. If you want the latest news about GWO, you’ll get it there.
Don’t let Website Optimizer’s ease-of-use and $0 price tag mislead you. In the hands of a skilled Conversion Optimization team it can be used to dramatically improve almost any website.
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