The mutual support and teamwork in dedication to our client’s success is what makes WiderFunnel’s team truly special.

Nick So

Director of Optimization Strategy

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As the Director of Strategy at WiderFunnel, Nick oversees and guides the team dedicated to the ideation, design, development, and execution of experiments. He strives to ensure the team has all the tools and resources needed to produce high quality tests, results, and ‘A-ha!’ moments for clients every day. His favorite part of the job is getting positive feedback for the team from clients, and watching team members succeed.

When he’s not in the office, Nick likes to work with his hands whether that’s cooking, building, or fixing things around the house.

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