The mutual support and teamwork in dedication to our client’s success is what makes WiderFunnel’s team truly special.

Nick So

Director of Optimization Strategy

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Nick does research and plans strategy at WiderFunnel, developing hypotheses and experiments to help clients gain business insights and revenue lift. His past experience in digital and creative graphic design comes in handy when designing experiments and creating wireframes, but his favorite part of the job is results analysis. (He loves opening up a live experiment and discovering an ‘A-ha!’ Moment).

When he’s not in the office, Nick likes to work with his hands whether that’s cooking, building, or fixing things around the house.

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