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Nick does research and plans strategy at WiderFunnel, developing hypotheses and experiments to help clients gain business insights and revenue lift. His past experience in digital and creative graphic design comes in handy when designing experiments and creating wireframes, but his favorite part of the job is results analysis. (He loves opening up a live experiment and discovering an ‘A-ha!’ Moment).
When he’s not in the office, Nick likes to work with his hands whether that’s cooking, building, or fixing things around the house.
In this post, we take a deep dive into the best ways to structure your marketing experiments. From A/B testing to MVT, discover the best technique for you! Read blog post about:'Beyond A vs. B: How to get better results with better experiment design'
How do you segment your traffic? By device, by traffic source, by demographics? This post is about the one segment you're missing: your Converter segment. Read blog post about:'The one segment you probably aren’t (but should be) looking at'
Here are my answers to seven insightful questions in this video interview. Should CRO be a project? What are top mistakes? Trends? And more... Read blog post about:'Seven answers conversion optimizers want to know'
CRO is now a must-do practice for any company producing revenue online or mobile, make sure you stay on top of these 7 CRO trends for 2015! Read blog post about:'The top 7 conversion optimization trends for 2015'