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Natasha works closely with WiderFunnel Founder & CEO, Chris Goward, to develop WiderFunnel’s growth strategies, from campaign planning, to brand building, to social media and email management, to event coordination, and more.
She also deals in content creation, managing all of WiderFunnel’s content channels. Whether she’s writing, re-writing (and re-re-writing) a compelling blog post or creating a winning campaign, Natasha plays an integral role in guiding WiderFunnel’s marketing strategy.
She could not be more thrilled to be working on this team, surrounded by some of the brightest minds in Vancouver.
A-ha! moments are the results and insights that lead to profitable growth for your business. Here are our top 5 A-ha! moments from 2016! Read blog post about:'5 test results that made us say ‘A-ha!’ in 2016'
This Client Spotlight highlights charity organization, Heifer Intl., and how we work with them to tap into their user's motivations and increase donations. Read blog post about:'Building a next-level optimization program with Heifer International'
Creativity is essential to driving innovation and competition—two vital components of business growth. Here are 4 tactics to harness your team's creativity! Read blog post about:'Disrupting the norm: 4 ways to tap into your team’s creativity'
We asked our strategy team to describe the habits that have made them so successful over the years, then compiled this Stephen Covey-inspired list. Read blog post about:'7 habits of highly effective CRO strategists'
In our fourth 'A-ha!', we examine a test that shocked our strategists, dismayed our design team and increased revenue per visitor by 74.92%. Read blog post about:'A-ha! Users don’t care if it’s ‘ugly’'
There's an oft-ignored aspect to conversion optimization that can cut your testing velocity in half...or worse. Don't fall prey to these technical mistakes! Read blog post about:'Is your biggest A/B testing barrier a technical one?'