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Natasha works closely with WiderFunnel Founder & CEO, Chris Goward, to develop WiderFunnel’s growth strategies, from campaign planning, to brand building, to social media and email management, to event coordination, and more.
She also deals in content creation, managing all of WiderFunnel’s content channels. Whether she’s writing, re-writing (and re-re-writing) a compelling blog post or creating a winning campaign, Natasha plays an integral role in guiding WiderFunnel’s marketing strategy.
She could not be more thrilled to be working on this team, surrounded by some of the brightest minds in Vancouver.
In this post, we take a deep dive into the best ways to structure your marketing experiments. From A/B testing to MVT, discover the best technique for you! Read blog post about:'Beyond A vs. B: How to get better results with better experiment design'
There are many misconceptions around A/B testing that will derail your optimization efforts if you buy into them. We shed light on 4 of them in this post. Read blog post about:'“The more tests, the better!” and other A/B testing myths, debunked'
9 digital marketing experts weigh in on the most important marketing trends in 2017. From content to performance, these are the trends to watch this year! Read blog post about:'9 digital marketing trends to stay on top of in 2017'
We asked our strategy team to describe the habits that have made them so successful over the years, then compiled this Stephen Covey-inspired list. Read blog post about:'7 habits of highly effective conversion rate optimization strategists'
In our fourth 'A-ha!', we examine a test that shocked our strategists, dismayed our design team and increased revenue per visitor by 74.92%. Read blog post about:'A-ha! Users don’t care if it’s ‘ugly’'
There's an oft-ignored aspect to conversion optimization that can cut your testing velocity in half...or worse. Don't fall prey to these technical mistakes! Read blog post about:'Is your biggest A/B testing barrier a technical one?'