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Michael ensures WiderFunnel delivers the most accurately developed experiments in the shortest time possible. He has a passion for delivering A-ha moments for clients everyday, and is never satisfied until there are no more questions left to be answered. When he is not making the internet a better place, Michael can be found relaxing in the sun and writing music.
In this post, we take a deep dive into the best ways to structure your marketing experiments. From A/B testing to MVT, discover the best technique for you! Read blog post about:'Beyond A vs. B: How to get better results with better experiment design'
Are you putting too much emphasis on reaching A/B testing wins, fast? You could be shooting yourself in the foot for long-term optimization success. Read blog post about:'How to A/B test for long-term success (don’t underestimate insights!)'
Planning a website redesign? You should read about the redesign strategy that has Fortune 500 companies scrapping their redesign projects mid-stream. Read blog post about:'The most effective website redesign strategy'
Download our FREE new whitepaper, which, in the spirit of Halloween, we're calling our first "blackpaper," available as a free to download: "Website Redesign Horror Stories: The Top 9 Nightmares to Vanquish!" Read blog post about:'Website redesign horror stories – a free black paper download'