Michael St Laurent - WiderFunnel Conversion Optimization

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Michael ensures WiderFunnel delivers the most accurately developed experiments in the shortest time possible. He has a passion for delivering A-ha moments for clients everyday, and is never satisfied until there are no more questions left to be answered. When he is not making the internet a better place, Michael can be found relaxing in the sun and writing music.

Michael's blog posts

How to use pricing psychology to motivate your shoppers

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Black Friday, Cyber Monday, and Holiday sales. We tested 2 pricing psychology tactics to show you how to convert holiday shoppers when they need to buy. Read blog post about:'How to use pricing psychology to motivate your shoppers'

Beyond A vs. B: How to get better results with better experiment design

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In this post, we take a deep dive into the best ways to structure your marketing experiments. From A/B testing to MVT, discover the best technique for you! Read blog post about:'Beyond A vs. B: How to get better results with better experiment design'

How to A/B test for long-term success (don’t underestimate insights!)

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Are you putting too much emphasis on reaching A/B testing wins, fast? You could be shooting yourself in the foot for long-term optimization success. Read blog post about:'How to A/B test for long-term success (don’t underestimate insights!)'

Michael recommends

Your frequently asked conversion optimization questions, answered!

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E-commerce

weBoost sees a 100% lift in year-over-year conversion rate

Evolutionary site redesign applied to high-growth manufacturer improves direct and multichannel sales Read case study

I feel, therefore I buy: How your users make buying decisions

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Michael's blog posts

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