Michael St Laurent - WiderFunnel Conversion Optimization

Reading Time: 1

Michael ensures WiderFunnel delivers the most accurately developed experiments in the shortest time possible. He has a passion for delivering A-ha moments for clients everyday, and is never satisfied until there are no more questions left to be answered. When he is not making the internet a better place, Michael can be found relaxing in the sun and writing music.

Michael's blog posts

How to use pricing psychology to motivate your shoppers: Two test results just in time for Black Friday

312 shares

Black Friday, Cyber Monday, and Holiday sales. We tested 2 pricing psychology tactics to show you how to convert holiday shoppers when they need to buy. Read blog post about:'How to use pricing psychology to motivate your shoppers: Two test results just in time for Black Friday'

Beyond A vs. B: How to get better results with better experiment design

240 shares

In this post, we take a deep dive into the best ways to structure your marketing experiments. From A/B testing to MVT, discover the best technique for you! Read blog post about:'Beyond A vs. B: How to get better results with better experiment design'

How to A/B test for long-term success (don’t underestimate insights!)

332 shares

Are you putting too much emphasis on reaching A/B testing wins, fast? You could be shooting yourself in the foot for long-term optimization success. Read blog post about:'How to A/B test for long-term success (don’t underestimate insights!)'

Michael recommends

Your frequently asked conversion optimization questions, answered!

211 shares

Get answers to 29 of the most common conversion optimization questions we hear at events. Is yours on the list? If not, ask it in the comments! Read blog post about:'Your frequently asked conversion optimization questions, answered!'

E-commerce

weBoost sees a 100% lift in year-over-year conversion rate

Evolutionary site redesign applied to high-growth manufacturer improves direct and multichannel sales Read case study

I feel, therefore I buy: How your users make buying decisions

304 shares

We think of ourselves as rational decision-makers, but how rational are we when it comes to that new pair of Nikes? This post examines how your users buy. Read blog post about:'I feel, therefore I buy: How your users make buying decisions'

Michael's blog posts

Michael recommends

Michael's Twitter feed