Michael ensures WiderFunnel delivers the most accurately developed experiments in the shortest time possible. He has a passion for delivering A-ha moments for clients everyday, and is never satisfied until there are no more questions left to be answered. When he is not making the internet a better place, Michael can be found relaxing in the sun and writing music.
Are you putting too much emphasis on reaching A/B testing wins, fast? You could be shooting yourself in the foot for long-term optimization success. Read blog post about:'How to A/B test for long-term success (don’t underestimate insights!)'