"Wouldn't economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?" - Dan Ariely

Matt Wright

Director, Behavioral Science

As WiderFunnel’s Director of Behavioral Science, Matt leverages his tenacious curiosity to help clients better understand the motivational drivers behind customer segments. He holds a Master of Design degree and heads WiderFunnel’s MotivationLab service to deliver certainty from uncertainty. He is obsessed with understanding what makes customers tick.

When he isn’t working to create better customer experiences, Matt can be found on the soccer field, or playing with his new pup!

Matt's blog posts

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