Lindsay Kwan is WiderFunnel’s Marketing Communications Specialist. She writes about marketing topics for the blog, and manages WiderFunnel’s social media and public relations. Lindsay has a background in the fashion industry, working as a buyer and inventory manager before switching to marketing and communications. She developed her writing skills at The Writer’s Studio at Simon Fraser University and at the Banff Centre for the Arts. She has also edited numerous anthologies, books, and magazines. She recently completed the Master of Arts in Professional Communication program from Royal Roads University, where she won the Asper Foundation Communications Award.