"We tell ourselves stories in order to live." - Joan Didion

Lindsay Kwan

Content Marketing Coordinator

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Lindsay Kwan is WiderFunnel’s Content Marketing Coordinator. She write about marketing topics for the blog, and manages WiderFunnel’s social media and public relations. Lindsay has a background in the fashion industry, working as a buyer and inventory manager before switching to marketing and communications. She developed her writing skills at The Writer’s Studio at Simon Fraser University and at the Banff Centre for the Arts. She has also edited numerous anthologies, books, and magazines. She recently completed the Master of Arts in Professional Communication program from Royal Roads University, where she won the Asper Foundation Communications Award.

Lindsay's blog posts

Evangelizing experimentation: A strategy for scaling your organization’s test and learn culture

Discover how to evangelize experimentation to scale your organization's test and learn culture with our four-part strategic communications framework. We also show you real-world tactics applied by Optimization Champions at digitally savvy brands like MailChimp, Wistia, Student Brands, and Hubspot. Read blog post about:'Evangelizing experimentation: A strategy for scaling your organization’s test and learn culture'

The 5 pillars of digital transformation strategy at Mark’s: An interview with changemaker, Johnny Russo

Learn how Johnny Russo, AVP of E-Commerce and Digital Marketing, enabled Mark's to become more data-driven by focusing on five pillars of digital transformation strategy: People, Partners, Culture, Education, and Change Management. Read blog post about:'The 5 pillars of digital transformation strategy at Mark’s: An interview with changemaker, Johnny Russo'

Lindsay recommends

Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

59 words and phrases that convert (and how to use ’em)

67-page PDF