Lindsay Kwan is WiderFunnel’s Content Marketing Coordinator. She write about marketing topics for the blog, and manages WiderFunnel’s social media and public relations. Lindsay has a background in the fashion industry, working as a buyer and inventory manager before switching to marketing and communications. She developed her writing skills at The Writer’s Studio at Simon Fraser University and at the Banff Centre for the Arts. She has also edited numerous anthologies, books, and magazines. She recently completed the Master of Arts in Professional Communication program from Royal Roads University, where she won the Asper Foundation Communications Award.
Website quality assurance of your experiments is preventative medicine for those nasty bugs that will cost your business. It’s a crucial step in designing an experience that is both functional and delightful. Read blog post about:'Website quality assurance: How to make certain your experiments don’t fail before they launch'