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Dennis uses his strategic mindset and deep understanding of digital marketing to produce impactful insights for clients alongside WiderFunnel’s expert team of coordinators, developers, copywriters, and designers.
Outside of the CRO world, Dennis loves spending time with his dog – Goose, acts as the dedicated IT technician for his friends, and waits patiently for the Vancouver Canucks to one day win the Stanley Cup.
There are many misconceptions around A/B testing that will derail your optimization efforts if you buy into them. We shed light on 4 of them in this post. Read blog post about:'“The more tests, the better!” and other A/B testing myths, debunked'
We asked our strategy team to describe the habits that have made them so successful over the years, then compiled this Stephen Covey-inspired list. Read blog post about:'7 habits of highly effective conversion rate optimization strategists'
A/B testing during the holiday season for a not-for-profit organization Read case study
about:Increasing donation revenue by 94.6% for IRC
Optimization "is a beast." If you jump into CRO before you're ready, you risk wasting time, resources and money. This post'll help you avoid just that. Read blog post about:'5 business must-haves for successful conversion rate optimization'