“There is always a better way.” ― Thomas A. Edison

Chris Goward

Founder & CEO

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When companies like Google, IBM, Magento, HP, and Asics want to improve their marketing results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value.

He is the brain behind the LIFT Model® and Infinity Optimization Process™, growth marketing strategies that consistently lift results for leading enterprises. He wrote the book, You Should Test That!, which redefined conversion rate optimization. He has spoken at 300+ events globally, showing how to create dramatic business improvements.

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