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When companies like Google, IBM, Magento, HP, and Asics want to improve their marketing results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value.
He is the brain behind the LIFT Model® and Infinity Optimization Process™, growth marketing strategies that consistently lift results for leading enterprises. He wrote the book, You Should Test That!, which redefined conversion rate optimization. He has spoken at 300+ events globally, showing how to create dramatic business improvements.
There's a debate between Branding and Response groups about the role of branding. My goal here is to devise a workable definition and purpose for branding. Read blog post about:'What is the purpose of branding?'
Your value proposition is the reason people buy from you, and this post is all about how to create a kick-ass, kill-the-competition value proposition. Read blog post about:'Use these 3 points to create an awesome value proposition'
The LIFT Model is one of the best-known conversion optimization frameworks in the world: It will help you identify and eliminate barriers to conversion. Read blog post about:'The LIFT Model: Use these six factors to increase your conversion rate'
WiderFunnel CEO, Chris Goward, provides a detailed, 4-step roadmap to creating a ridiculously successful personalization strategy at your company. Read blog post about:'Build the most effective personalization strategy: A 4-step roadmap'