With a proven track-record in e-commerce, Alex Mason was hired as a Digital Programs Coordinator at WiderFunnel. Within six months, he was promoted to Experimentation Strategist. He manages the experimentation programs for numerous clients, from ideation through to execution. Alex is a two-time graduate of the University of British Columbia. He first obtained a Bachelor of Arts degree, and then completed the Master of Management degree — a consistently top-rated program in North America according to the Financial Times. Alex loves speaking French and cooking. He lived abroad in France for a summer, exploring the Provence-Alpes-Côte d’Azur and around the Mediterranean, while enrolled in an international business program. In Vancouver, Alex pursues many passions including surfing, skiing, producing music and DJing.
The Book of ‘A-ha!’ Moments
10 real-world test results, 10 unexpected marketing insights