Optimize to Thrive Online

How retailers are enhancing their customer experience to keep digital audiences coming back

About the Event

The retail customer experience has never been more important. Right now more people are shifting habits toward e-commerce than ever before. 

If your customer experience is optimized, you’re in a great position to grow, but if your customers have a bad experience, 95% of them will leave and 76% will never come back. 

The leading retailers are doubling down on experimentation to quickly respond to their customers’ rapidly-changing expectations. 

Have you optimized your customer experience to meet their needs and build loyalty? 

Join us to learn how senior experts from great brands are responding to their customer needs in real-time hosted by the leading customer experience technologies.

This event will feature a thought-leadership session from the Behavioral Experimentation company, Widerfunnel, on how to get the most out of your technology stack to optimize your customer experience, along with technology partners Namogoo, Tealium, and Quantum Metric.

This session will be followed by an industry-led panel, where Digital Optimization Champions from leading brands will share their experiences and discuss the challenges and triumphs of digital experience optimization during this time.

The Partners

Thank you to all our partners for making this event possible.

Panel: Industry Leaders

  • Tsega Dinka
    VP of Digital Product Dollar Shave Club
  • Ujjwal Dhoot
    Chief Digital Officer DXL Group
  • Mandeep Bhatia
    VP of E-commerce Product Management Bed Bath and Beyond

Tsega Dinka

Tsega Is a digital product executive with 12+ years of leadership and management experience in product and user experience design. He is currently the VP of Digital Product at Dollar Shave Club, overseeing digital strategy, planning and prioritization, and the experimentation program.

Ujjwal Dhoot

Ujjwal is a retail and e-commerce leader who is obsessed with influencing the optimal customer journey and building engaging web based B2B and B2C platforms. With diverse experiences in Digital, CRM, Product, Analytics, Business development and Creative functions, Ujjwal strives to continue building fast-growth marketing and e-commerce organizations with an emphasis on customer behavior insights to increase customer lifetime value.

Mandeep Bhatia

At Bed Bath and Beyond, Mandeep leads product and user experience teams to define the digital/omnichannel customer experience in collaboration with site merchandising, marketing, branding and store operations teams with the ultimate goal of best in class customer experience, increased revenue and higher margin.

Educational Session

  • Chris Goward
    Founder and CEO Widerfunnel
  • James Flory
    Senior Experimentation Strategist Widerfunnel

Chris Goward

When companies like HP, Microsoft, The Motley Fool, and Dollar Shave Club want to improve their marketing results, they call Chris Goward. Chris founded Widerfunnel with the belief that marketing agencies should prove their value. He is the brain behind the popular LIFT Model® and Infinity Optimization Process™, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally.

James Flory

James Flory is a Senior Experimentation Strategist at Widerfunnel, partnering with leading brands like Direct Energy, H&R Block, weBoost, and The Motley Fool to achieve tangible growth through experimentation. James has expertise in behavioral psychology and personalization, and is a well-loved guest lecturer at several colleges.

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