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Here is how to build the business case for conversion optimization! Simply fill in the form and get these sweet CRO resources:

LIFT Model poster

The poster of “that airplane diagram” – tremendously useful when evaluating your own web pages to create hypotheses that will give you breakthrough conversion rate results!

White paper: Five steps to developing a successful and scalable conversion optimization strategy

Implementing a conversion optimization approach to a lead-generation or ecommerce website can improve the business value of the website. This white paper provides the framework for developing the business case as well as an approach to optimizing the conversion rate on websites.

The Optimization Champion’s Handbook

In the guide, you will learn from conversion optimization pioneer, Chris Goward, how to champion the growth marketing strategy that will generate more qualified leads and profitable customers for your business.

Guide: How to Build an Optimization Machine

In this comprehensive 36-page guide you’ll learn the in’s and out’s of the optimization processes and frameworks, how to discover your unique value proposition, identify conversion barriers, prioritize experiments and grow your optimization program.

Whitepaper: Should Your Partner With a Conversion Optimization Agency?

In this free whitepaper, you’ll find the reasons you should consider, backed by a wealth of experience in implementing optimization programs for leading companies such as ebay, Google, 1-800 Flowers, and many more.

Conversion optimization agency checklist

Unsure of how to evaluate different conversion optimization agencies? Here is a super handy 10-point checklist to use when comparing different agencies (including web designers!) to make sure you get the best fit and the highest conversion rate lift!

Return on Testing Calculator

Find out how much additional revenue you could generate with through a conversion optimization lift.