Lift your sales and revenue with conversion optimization

WiderFunnel’s expert team will improve your online results by building a conversion optimization strategy, then designing and running all-inclusive A/B/n and Multivariate tests for you.

  • Is your website turning your visitors away?
  • Is your shopping cart abandonment rate too high?
  • Do you know which design or copy elements must change in order to increase your conversion rate?

What is a conversion?

A conversion is the specific action you want your web visitor to take on your website or landing page, such as:

  • Buy
  • Download
  • Opt-in
  • Register
  • Refer a friend
  • Make a phone call
  • Click to chat
  • And more

The conversion event changes the web visitor into a lead or a customer.

What is conversion rate optimization?

Conversion Optimization (or Conversion Rate Optimization) is the science and art of getting a higher percentage of your web visitors to take action and becoming a lead or customer.

Science: you cannot simply “guess and hope” which changes to your web pages will achieve a higher conversion rate. Instead, WiderFunnel’s experts develop and test valid hypotheses, run controlled tests, and evaluate results to lock in the improvement.

Art: a statistician or engineer alone cannot create the visuals and messaging that engage your web visitors. WiderFunnel’s organic and structured process creatively applies learning from thousands of test results to test only the best variations on your website.

Generate more of what you need: more leads or e-commerce sales

WiderFunnel provides services that deliver improved conversion rates for e-commerce and lead-generation website marketers. Our clients enjoy conversion rate increases of between 10% to 290%!

We’ll do all of the work for you

As a WiderFunnel client, you will get the full-service optimization solution for the best results from A/B/n split and Multivariate tests – including web analytics, design, copywriting, development and implementation. You get test results that statistically prove which website or landing page variation gives you maximum conversions.

With WiderFunnel, you can significantly improve your conversion rate without adding extra work for your web or marketing teams.

Learn more about our process here.

Want a proven conversion rate optimization strategy at your company?

Talk to an expert and find out how WiderFunnel can help you lift your sales and revenue:

Matt Wright

Director, Behavioral Science