Director of Optimization Strategy, Claire Vignon Keser, tackles 3 of the biggest mistakes that invalidate your A/B test results in this week's post. Read blog post about:'The top 3 mistakes that make your A/B test results invalid'
How do you segment your traffic? By device, by traffic source, by demographics? This post is about the one segment you're missing: your Converter segment. Read blog post about:'The one segment you probably aren’t (but should be) looking at'
How do you create segmentation hypotheses? Chris Goward describes a 3-tiered framework you can use to guide your segmentation and personalization efforts. Read blog post about:'How to succeed at segmentation and personalization'