How do you segment your traffic? By device, by traffic source, by demographics? This post is about the one segment you're missing: your Converter segment. Read blog post about:'The one segment you probably aren’t (but should be) looking at'
How do you create segmentation hypotheses? Chris Goward describes a 3-tiered framework you can use to guide your segmentation and personalization efforts. Read blog post about:'How to succeed at segmentation and personalization'
Introducing our 'A-ha!' moments series, where we look back at our favorite insights from 2015. First up, the test that proved the necessity of testing. Read blog post about:'A-ha! Personalization goes beyond design'
It’s tempting to assume that dramatic changes are necessary for major impact, but with the right hypothesis, you can get big lift without dramatic changes. Read blog post about:'Small changes, big LIFT'
Learn from our new personalization and optimization case study: How DMV.org executed an effective CRO strategy. Read blog post about:'Do A/B test results fade over time? Surprising results from three years of data.'