Sick of fluff posts on "AI"? Us too. In this 5,500-word post, we break down the buzzword to discover what artificial intelligence in marketing really means. Read blog post about:'Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now'
Leave landing page optimization best practices aside, and learn how to leapfrog diminishing returns and have the best-performing pages on the internet. Read blog post about:'How to get evergreen results from your landing page optimization'
WiderFunnel CEO, Chris Goward, provides a detailed, 4-step roadmap to creating a ridiculously successful personalization strategy at your company. Read blog post about:'Build the most effective personalization strategy: A 4-step roadmap'
9 digital marketing experts weigh in on the most important marketing trends in 2017. From content to performance, these are the trends to watch this year! Read blog post about:'9 digital marketing trends to stay on top of in 2017'
Director of Optimization Strategy, Claire Vignon Keser, tackles 3 of the biggest mistakes that invalidate your A/B test results in this week's post. Read blog post about:'The top 3 mistakes that make your A/B test results invalid'
How do you segment your traffic? By device, by traffic source, by demographics? This post is about the one segment you're missing: your Converter segment. Read blog post about:'The one segment you probably aren’t (but should be) looking at'