WiderFunnel CEO, Chris Goward, provides a detailed, 4-step roadmap to creating a ridiculously successful personalization strategy at your company. Read blog post about:'Build the most effective personalization strategy: A 4-step roadmap'
9 digital marketing experts weigh in on the most important marketing trends in 2017. From content to performance, these are the trends to watch this year! Read blog post about:'9 digital marketing trends to stay on top of in 2017'
Director of Optimization Strategy, Claire Vignon Keser, tackles 3 of the biggest mistakes that invalidate your A/B test results in this week's post. Read blog post about:'The top 3 mistakes that make your A/B test results invalid'
How do you segment your traffic? By device, by traffic source, by demographics? This post is about the one segment you're missing: your Converter segment. Read blog post about:'The one segment you probably aren’t (but should be) looking at'
Introducing our 'A-ha!' moments series, where we look back at our favorite insights from 2015. First up, the test that proved the necessity of testing. Read blog post about:'A-ha! Personalization goes beyond design'