In this post, we take a look at the companies that provide the best customer experiences, and discuss how you can adopt (and test) their strategies! Read blog post about:'Capturing supermarket magic and providing the ideal customer experience'
Quality user research can generate incredible testing hypotheses. Learn how to pilot test your research approach to ensure you're getting the best insights! Read blog post about:'How pilot testing can dramatically improve your user research'
Leave landing page optimization best practices aside, and learn how to leapfrog diminishing returns and have the best-performing pages on the internet. Read blog post about:'How to get evergreen results from your landing page optimization'
In this post, we take a deep dive into the best ways to structure your marketing experiments. From A/B testing to MVT, discover the best technique for you! Read blog post about:'Beyond A vs. B: How to get better results with better experiment design'
There are many misconceptions around A/B testing that will derail your optimization efforts if you buy into them. We shed light on 4 of them in this post. Read blog post about:'“The more tests, the better!” and other A/B testing myths, debunked'
Holiday A/B testing can be tricky, but don’t discount it altogether: it can also provide insights you may use for future high-urgency seasons. Read blog post about:'A/B testing during the holidays: Risks and rewards'